Editorial as a Discursive Genre

Editorial is considered as a discursive genre of the English-language press. The concept was developed by M. Montgomery on example mass media texts and allows us to combine approach considering genre, one hand, recurrent stable structure, other emphasize its mobility variability. It argued that this especially relevant for due existing difficulties in developing their typology determining status. genre-forming features editorial are highlighted: use colloquial speech, argumentativeness, intertextuality, high emotionality language, presence individual author’s nominations, well practices recommendation forecasting. structure defined: it three-stage model, where conclusion plays special role, which, turn, can take such forms conclusion-recommendations, conclusion-forecast, conclusion-evaluation, various combinations all three types conclusions. has been established that, from point view content, covers most pressing issues at center socio-political debates. definition given high-quality press, which acts tool promoting political interests newspaper influencing public values attitudes.